Google Ads Fundamentals that Businesses Must Know

Keyword Research

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Ad Quality and Relevance

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Ad Extensions

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Targeting Options

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Budget and Bidding

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Ad Performance Tracking

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Ad Testing and Optimization

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Monitoring and Reporting

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Google Ads Fundamentals that Businesses Must Know

Google Ads Fundamentals that Businesses Must Know

Keyword Research

Keyword Research

Conduct keyword research for Google Ads to identify relevant, high-search volume, low-competition keywords with business goals and target audience.

Conduct keyword research for Google Ads to identify relevant, high-search volume, low-competition keywords with business goals and target audience.

Ad Quality and Relevance

Ad Quality and Relevance

Create relevant, high-quality ads with compelling headlines, engaging copy, and clear call-to-actions to boost user engagement.

Create relevant, high-quality ads with compelling headlines, engaging copy, and clear call-to-actions to boost user engagement.

Ad Extensions

Ad Extensions

Ad extensions improve visibility, engagement, and campaign performance by providing additional information and engaging users.

Ad extensions improve visibility, engagement, and campaign performance by providing additional information and engaging users.

Targeting Options

Targeting Options

Familiarize yourself with Google Ads targeting options, including location, demographic, and audience, and refine strategies based on user behavior.

Familiarize yourself with Google Ads targeting options, including location, demographic, and audience, and refine strategies based on user behavior.

Budget and Bidding

Budget and Bidding

Optimize Google Ads campaigns budget, understand bidding strategies, and monitor performance to optimize allocation.

Optimize Google Ads campaigns budget, understand bidding strategies, and monitor performance to optimize allocation.

Ad Performance Tracking

Ad Performance Tracking

Track Google Ads campaign performance using conversion tracking and Google Analytics, measuring key metrics and identifying areas for improvement.

Track Google Ads campaign performance using conversion tracking and Google Analytics, measuring key metrics and identifying areas for improvement.

Ad Testing and Optimization

Ad Testing and Optimization

Optimize Google Ads campaigns through continuous testing, experimentation, and A/B testing to identify effective strategies and refine campaigns.

Optimize Google Ads campaigns through continuous testing, experimentation, and A/B testing to identify effective strategies and refine campaigns.

Monitoring and Reporting

Monitoring and Reporting

Monitor Google Ads performance using reporting tools to analyze key metrics, budget utilization, and optimize campaigns for better outcomes.

Monitor Google Ads performance using reporting tools to analyze key metrics, budget utilization, and optimize campaigns for better outcomes.