How to Pitch to Influencers for Brand Collaborations: Do’s & Don’ts

Influencer collaborations are the best way to promote your brand on social media. Influencer collaborations are very tough tasks especially if you are new to the influencer marketing world. Nowadays influencers receive a lot of DMs for different brands to collaborate with so it’s not easy to connect with them. Even small businesses promote their business through social media.

In this blog we will tell you How to pitch an influencer to a brand and explain briefly with clear do’s and don’ts for both brands and influencers.

Why Influencer Collaborations Matter

Influencers collaboration is important for your brand promotion because influencers have connections with the followers. People who follow them  trust their opinions, and buy the products they recommend, which is why brands love working with them. Having a good influencer promoting your brand can:

  • Increase brand awareness
  • Bring more sales
  • Build trust with the audience
  • Create new, engaging content

But to get started, you need to pitch good influencers.

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Part 1: How to Pitch to Influencers For Brands

Here are some tips you can do it right.

Do’s

1. Do Your Research for influencer:

Before you reach out to them, look at the influencer’s content. Make sure their content aligns with your brand voice, because it doesn’t matter how popular they are on social media but the content they post should match with your target audience.

2. Be Clear About What You Want:

Communication between brand and the influencer should be very crystal clear. Tell them

  • What the campaign is about
  • What content you expect
  • When you need it
  • What you’re offering

3. Personalize Your Message:

Don’t send a generic email. Make sure the message you send is personalized and mention what you like about their content. Also make sure that your proposal includes all the details about your brand values.

Example: “Hi Simran, I really enjoyed your informational video. Your message matches perfectly with our brand.”

4. Give Them Creative Freedom:

Keep your message short and respectful. Let the influencer create content in their own style, because they know what type of content their audience prefers. It’s important to respect that they are talented content creators and also doing a job and gaining followers through the quality of their content.

Don’ts

1. Don’t Send Mass Emails:

Sending the same message to many influencers looks like spam. Personal messages work better.

2. Don’t Ask for Free Work:

Unless it’s a small exchange with an influencer, expect to pay for their work. 

3. Don’t Control Every Detail

You can guide the influencer, but don’t tell them exactly what to say or do. Let them stay organic.

Part 2: How to Pitch a Brand as an Influencer

If you are an influencer trying to get brand deals, you should know how to pitch your idea to a brand as an influencer. Here are few tips to make your pitch professional.

Do’s

1. Create a Media Kit:

Just like a resume. It should include your short bio

  • Audience details
  • Follower and engagement counts
  • Past brand collaborations
  • Your contact info

2. Customize Every Pitch:

Don’t copy and paste the same message to every brand. Mention the brand’s products to show you really care.

Example: “Hi [Brand Name], I love your products. I think my audience would like your products.”

3. Show the Value You Bring:

Tell them how you can help. Share your audience numbers, reach, and how you’ve helped other brands before.

4. Be Professional:

Use clear words, make sure there are no spelling mistakes and make things very polite and professional. If you don’t get any update back, don’t hesitate to get a follow up.

Don’ts

1. Don’t Only Use Templates:

A brand can tell if you didn’t put in effort. Always make your pitch feel personal.

2. Don’t Lie About Your Numbers:

Be honest. Brands can check your engagement and followers. Being real builds trust.

3. Don’t Get Discouraged:

If a brand doesn’t reply, that’s okay. You can try again later with a new idea or pitch to other brands.

Final Thoughts

By understanding how to pitch to influencers or how to pitch a brand as an influencer is a must for a successful partnership. Being truthful, polite, and  having clear communication is important for both influencers and brands. By following dos and avoiding don’ts, you can build strong and successful partnerships that benefit everyone.